Over the years, the value of LEGO has not stopped increasing. A combination of factors has contributed to this: inflation, successful brand partnerships, movie deals, and IP diversification. LEGO is now considered an even better investment than gold, according to a study. Is the price of LEGO increasing fairly, or is it time to start considering the best alternatives?
Key LEGO Price Facts
- 7 sets of LEGO are sold each second
- $29,351 is how much it would cost to buy every LEGO set available in 2023
- The average price of a LEGO set in 2023 is $61.53
- LEGO Icons is the most expensive theme of 2023, averaging a cost of $177.70
- The current average price per part of LEGO is $0.10
LEGO price and sales statistics – Frequently Asked Questions
How many LEGO sets are sold each second?
A LEGO set is sold once every SEVEN seconds. That’s 604,800 sold a day, and 220,752,000 sold each year.
How much would it cost to buy every LEGO set released in 2023?
It would cost $29,351.07 to buy every LEGO set and minifigure released in 2023 (not including bundles, free gifts, magazines, GWPs). This would net you a total of 282,464 pieces and 1,210 minifigures.
What is the average price of a LEGO set in 2023?
With 477 sets in production to choose from, the average price of LEGO sets in production in 2023 is $61.53. This doesn’t include retired sets or backstock from third-party retailers.
How much does the value of LEGO increase yearly?
Based on an average yearly return of 11% on LEGO investment, each of those 477 sets would be worth $83,340 in 10 years. Now’s the time to start collecting the rarest LEGO Star Wars merchandise.
What is the price per part of LEGO in 2023?
In total, there were 282,464 pieces used in each set released in 2023, totalling $29,351.07. The average price per part of LEGO in 2023 was $0.10.
How have LEGO’s sales increased over the past year? (Based on 2022 sales)
LEGO’s financial report released in April 2023 claimed an increase in sales by 3%, while the rest of the toy industry fell by 7%. (LEGO)
How much has LEGO’s brand value increased by?
LEGO brand value grew by 30.4% between 2021 and 2022 (Statista)
The average price of LEGO sets between 2004 and 2023
| Year | Average MSRP ($) | Average Resale Price ($) |
| 2004 | 45.42 | 90.59 |
| 2005 | 36.34 | 160.92 |
| 2006 | 35.33 | 141.60 |
| 2007 | 28.70 | 229.53 |
| 2008 | 30.87 | 190.70 |
| 2009 | 33.10 | 150.67 |
| 2010 | 28.29 | 100.99 |
| 2011 | 26.59 | 108.42 |
| 2012 | 31.43 | 89.61 |
| 2013 | 36.71 | 89.58 |
| 2014 | 36.91 | 69.90 |
| 2015 | 36.52 | 68.28 |
| 2016 | 36.14 | 59.62 |
| 2017 | 46.44 | 72.68 |
| 2018 | 42.92 | 64.56 |
| 2019 | 48.92 | 60.00 |
| 2020 | 51.54 | 52.94 |
| 2021 | 52.77 | 42.68 |
| 2022 | 64.46 | 49.20 |
| 2023 | 61.53 | 41.94 |
This was calculated using a dataset collecting LEGO prices from 1958 till the present day.1
Average prices of specific LEGO themes from 2023
| Theme | Average MSRP |
|---|---|
| LEGO Star Wars | $85.20 |
| LEGO Technic | $126.80 |
| LEGO DREAMZzz | $63.26 |
| LEGO Friends | $49.50 |
| LEGO Icons | $177.70 |
| LEGO Marvel | $48.14 |
| LEGO City | $51.11 |
| LEGO Classic | $44.99 |
| LEGO Creator | $32.78 |
| LEGO Disney | $66.20 |
| LEGO Harry Potter | $79.60 |
LEGO is timeless
What an industry this is – no system of any kind whatsoever!
– Godtfred Kirk Christiansen, Managing Director of LEGO (1957 – 1973)
Within the entertainment sector, few commodities have as much longevity as LEGO. Technology is tied down to the trends of its time. Retro games consoles are at the whim of their cell batteries, headphones defunct thanks to USB-C and Lightning ports, while modern devices are now destined for planned obsolescence.
Not LEGO, though. A brick moulded in the late fifties will work just fine with the millions produced today, so long as you can get a hold of one of them. Couple this with the fact that the brand has associated itself with the most influential giants of contemporary culture – Star Wars, Harry Potter, Minecraft, Fortnite, Mercedes, McLaren, Marvel, DC, and even Twilight have cemented themselves in physical history thanks to their transformation into brick. When the dust has settled and those cultures are replaced, their LEGO sets will still live on.
